Browse Books: Business & Economics / Advertising & Promotion

Propaganda Cover Image
Propaganda (Paperback)
By Edward Bernays
$14.95
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Contagious: Why Things Catch On Cover Image
Contagious: Why Things Catch On (Paperback)
By Jonah Berger
$17.00
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Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer Cover Image
Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer (Hardcover)
By Dan S. Kennedy
$24.95
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Strategic Brand Management, 3rd Edition Cover Image
Strategic Brand Management, 3rd Edition (Paperback)
By Alexander Chernev
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Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business Cover Image
Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business (Paperback)
By Nicki Krawczyk
$11.99
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Why Advertising Fails: And How to Make Yours Succeed Cover Image
Why Advertising Fails: And How to Make Yours Succeed (Paperback)
By Dan S. Kennedy
$19.99
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Influencer: Building Your Personal Brand in the Age of Social Media Cover Image
Influencer: Building Your Personal Brand in the Age of Social Media (Paperback)
By Brittany Hennessy
$15.95
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The Brand Gap: Revised Edition Cover Image
The Brand Gap: Revised Edition (Paperback)
By Marty Neumeier
$29.99
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A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence Cover Image
A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence (Paperback)
By Dan B. Nelken
$17.99
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Full Circle Marketing Cover Image
Full Circle Marketing (Hardcover)
By Wayne Mullins
$19.95
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service Cover Image
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service (Paperback)
By Rob Meyerson
$26.99
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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Cover Image
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All (Paperback)
By Seth Godin
$17.00
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